What is SEO/Search Engine Optimization ?

SEO/Search Engine Optimization

We often hear about SEO/Search engine Optimization but what is it really?

What does it do for a website? Do i really need it for my business?

If you are interested in reaching your website’s full potential and rank higher on search engines, keep reading this article!

Cloud and SEO Wallpaper

What is SEO/Search Engine Optimization ?

SEO is an acronym for Search Engine Optimization. The three words that make all the difference when it comes to a website’s success.

SEO means optimizing your website for search engines (such as Google or Bing).

It is the practice of increasing the quantity and quality of traffic to your website via organic search engine results (often referred to as free, editorial, natural, earned or passive results).

SEO/Search Engine Optimization

All major search engines like Google, Yahoo and Bing are ranking web pages and other content such as local listings or videos by the relevance and quality of their content. Payment isn’t involved, as it is with paid search ads like Google ads (former AdWords).

You need Quality to get Quantity of Organic Traffic!

Let’s analyze this sentence.

Traffic Quality. You can attract all users on the internet, but if they’re visiting your website because Google brings you up on machine oil results when in reality you’re a farmer selling olive oil, that is not quality traffic. Instead you want your users to find content relevant to their interests.

Traffic Quantity. After your website gets users that are genuinely interested in your content, the more traffic the better.

Organic Results. A big portion of search results are Ads (paid for). Organic traffic is any traffic that you earn for free.

In other words, with Quality Content your website ranks up higher in the search result ladder and you get more Free Traffic!

Business performance analysis with graphs
Business performance analysis with graphs

How Search Engines Work.

Every time you search for something in a search engine, an algorithm works in real time to determine what is the “most relevant” results to your search.

Specifically, Google scans “the web” for keywords to find the best answer for your search.

Even though Google doesn’t release its algorithms, based on years of Statistic analysis, filed patents and statements from Google, SEO specialists like ours here at DevSeg, optimize every little detail on your website to rank as the number one result for the ideal audience.

In Simple Words.

SEO is about helping Search engines like Google, find your Website, understand your content and rank your Website above your competition based on Relevance and Quality.

SEO is more than Just Ranking.

Making your company visible in search engine results above your competition is a long-term strategy that you can approach in many possible methods.

One excellent method is to write blog posts around keywords that are popular in your industry. This is a great way to publish suitable and relevant content. And when the search engine algorithms crawl through your website, they will find enough optimal keywords on your blog to determine the relevance and quality of your content.

If done properly this will get you on the top end of the search engine results and skyrocket your organic traffic.

Our company is a great example here. Most consumers and business owners are not yet familiar with the terms of the internet. Even worse here in Greece a great amount of people over 40 years of age are not even familiar with English that well. Imagine how hard it is for a business owner to understand it and accept to open an eShop. So we made an article explaining what is eCommerce and eShops so thoroughly that it got ranked first on the ideal google search results for our market.

Search engine results placed DevSeg on the first position

And that’s only the tip of the iceberg.

Our website has to compete with all the big sharks of the Web Development game, their SEO Experts and their domains who are many years older than ours. Still, with a blog post strategically written and perfectly optimized by our SEO Specialists we got to the first position of the results for key-phrases related to it!

As you can see you should never underestimate the power of new, updated, and regular blogging in your SEO campaign.

Are you interested in reaching your website’s full potential with DevSeg?

We pride ourselves in the work we’ve done, and our innovative point of view is what sets us apart.

We are looking forward to helping more people achieve their business goals.

We’ve made it our mission, to make our customer’s wants and dreams a reality.

The passion and skill that we put into it helps us achieve it and makes our work special.

So If you are interested in reaching your website’s full potential and rank higher on search engines, contact us and we’ll make it happen for you.

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