Target group: How to find the real target audience for your online business
At the beginning of a new online business, one of the most basic steps in defining your company goals and marketing strategies is to clarify your target group. The risk of such a start is great, both in terms of money and in terms of time and work, so the analysis of the public is clearly imperative.
How to easily find your target audience for successful digital marketing?
Do a research of your competitors’ statistics
Analyzing your competition is something that you can often do, so that you are always informed about the data and information of the industry that interests and affects you. Thus, in determining the ideal target group, the competition can seem very helpful, especially if they have many years of successful experience in the field. Study the audience both on the website of the competing company and on social media channels.
This way you will be able to find the consumer profile that characterizes the audience you need to reach, but also the effective marketing strategies applied by others in your field.
Google Analytics data for your site
Through google analytics, this free tool from Google, you can learn a lot about the impact of your page and the interests of its visitors. More specifically, cookies provide you with basic information about the location of users who enter your page, their device, the browser they use, the language and which part of your site gathers the most interest for them. At the same time, through the data of google analytics, you can easily learn about the age, gender and the general interests of your audience, which may be useful to you in the marketing campaigns that you create and implement.
Do research on Social Media
What’s the easiest way to learn useful information for your business audience? Ask them!
Yes, we are not kidding. Social media gives you the opportunity to create an open communication channel with your followers. Why not use it? Post polls about the information you need to create a dynamic marketing campaign and reach even more audiences similar to what already exists.
This way, you will be able to easily identify the characteristics that determine your customer base, create content even more targeted for it, see if it identifies with the general audience of your market and so on.
Clarify who your audience is NOT
The subtraction method in the part of defining a customer base, is probably one of the most effective moves. Many times, the demographic and personal data we collect to identify an audience may be more complex than we would like. In this case, finding out who the audience and customer base are that are not relevant to our business is important enough for the subsequent marketing moves that need to be made to achieve the right promotion.
Create marketing personas
After following at least one of the above practices, you have definitely collected some information that defines your target group. Based on these, you can create personas, fictional characters, to have a more personalized and plausible goal to approach. In fact, according to many marketers, this practice is very effective, since it is clearly more direct to attract a person with specific interests and characteristics, than a generalized and abstract set of multiple unknown faces. Given that, start creating 4-5 different profiles of people who belong to your audience and try to create campaigns that all respond to them.
What information do you need to use to create profitable profiles – Marketing Target Personas
In order to be able to theoretically create the audience you want to reach, you need to include some basic information in the profiles you will create for a more organic result. So base it on facts like:
- Education level
- Marital status
As we have already said, this personification is very helpful for greater targeting. In fact, many experts consider it necessary to even give a name to these persons in order to make the effort of approaching and satisfying them ..a little more realistic.