eCommerce and eShops

We often hear about eCommerce and eShops but what are they really?

What do they do to a website?

Do i really need them for my business?

If you are interested in learning all about eCommerce and eShops or having an eShop of your own, Keep reading this article!

Ecommerce example with physical products

Definition and Meaning


What is an e-Shop?

An eShop or electronic store is “the place” where a company can sell their products or services using digital networks. It’s an online store where customers can “visit” from anywhere at anytime using a Web browser on a mobile phone or a laptop.


What is e-Commerce?

eCommerce, also referred to as electronic commerce or internet commerce, is about the transfer of money and data to execute transactions for an e-shop. Is the combined innovative information and communication technologies, E-Shops use to support and conclude operative and strategic tasks for their sales, without using any paper documents. eCommerce is widely considered the sale of physical and virtual products online, but it can also describe any kind of commercial transaction through electronic measures.

The Terms Eshop and Ecommerce can also be written e-shop and e-commerce respectively. Both terms are used interchangeably throughout the article to prove the above statement.

Ecommerce example with diferent types of products on electronic devices – eCommerce and eShops

The Difference of eCommerce and eShops.

In conclusion the difference is that e-Shops are online stores and e-Commerce is any kind of commercial transaction through the internet.

Ecommerce example with a shoping cart on a mobile phone screen
Ecommerce example with a shoping cart on a mobile phone screen

Types of eCommerce Models

These are the main ecommerce models that can describe almost every transaction that takes place between businesses or organizations and individual consumers.

Business to Consumer (B2C):

Is the most common type of eCommerce, it’s when a company or organization owns the eShop and sells goods or services to an individual customer. (e.g. You buy clothes from the online store of H&M.)

Business to Business (B2B):

When a company or organization owns an eShop, selling goods or services to other businesses. (e.g. Metro-CC or Makro is an international wholesale chain for businesses and professionals).

Consumer to Consumer (C2C):

It’s when an eshop is set up by a company or organization, for individual consumers, to sell their goods to other consumers (e.g. When someone sells their guitar on eBay to another person).

Consumer to Business (C2B):

When an eShop is set by a company or organization to buy services or products from consumers (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a Musician licenses their songs for a business to use.)


When a business is selling products which are manufactured and shipped to the consumer by a third party. (e.g. A company in Denmark is selling Clothes which are both manufactured and shipped by a company in china directly to customers.)


When a business must raise a startup capital for a cause, and in order to do so it collects money from consumers. (e.g. Cloud imperium games is collecting money from gamers for Star citizen. Which is the biggest crowdfunding campaign so far in history)
A company can also have an eshop set for users to crowd-fund through it for their own causes. (e.g. Kickstarter allows users to start a funding campaign for their causes through its platform.)


The automatic re-purchase of a service or a product, on a schedule until the subscriber chooses to cancel. (e.g. Spotify is charging monthly for ad free, high quality music. Netflix is also charging monthly for a variety of TV shows, movies and documentaries.)

Ecommerce example with electronic devices and products
Ecommerce example with electronic devices and products

The History of eCommerce and eShops

The first ever Ecommerce transaction took place on the August 11, 1994 when a man sold a CD by the band Sting to one of his friends through his website NetMarket. This is the first example of a consumer purchasing a product from a business through the internet.

Since then, ecommerce has since evolved to facilitate the discovery and purchase of products through online retailers and marketplaces. Independent freelancers, small businesses, and large corporations have all benefited from ecommerce, which enables them execute transactions at a scale that was not possible in the off-line world.

Eshop example with a Bookstore inside a Tablet Screen
Eshop example with a Bookstore inside a Tablet Screen

eCommerce and eShops by DevSeg

The first e-Shop developed by DevSeg is Steamtuners. Back in 2016 our Co-Founder Stylianos Vasilakakis met with Steamtuners and agreed to develop their eCommerce and Marketing strategy.

The eShop met the needs of their customers and was able to withstand the estimated traffic due to their extreme publicity in their field.

This was the first step towards a successful path of designing and developing e-shops.

Are you interested in reaching your website’s full potential with DevSeg?

We pride ourselves in the work we’ve done, and our innovative point of view is what sets us apart.

We are looking forward to helping more people achieve their business goals.

We’ve made it our mission, to make our customer’s wants and dreams a reality.

The passion and skill that we put into it helps us achieve it and makes our work special.

If you are interested in an e-Shop of your own, contact us and we’ll make it happen for you.

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