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Domain Authority: tips to increase it in 2022 Domain Authority = website quality. Have you ever wondered how many factors Google analyzes to evaluate each website and rank it in the right place in its results? 250! Yes, 250 are the factors that determine the quality of a website and of course the more, the …
Branding vs Logo: Do you know the difference between them? We all pretty much know what a Logo is. All the time, we notice the biggest logos in the world and immediately recognize the companies behind them. But do we all know that the logo is not the same as what is called “branding”? If …
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Page Authority: what it is, why it’s important for SEO and tips for 2022 Anyone who deals with digital marketing, Search Engine Optimization and web development in general, knows that there are many factors that determine the rankings in Google. And yes, you may think that you have implemented a campaign that includes every little …
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Digital Marketing: Tips and trends for small businesses Starting a new business is definitely not an easy task. It requires a lot of time, effort, perseverance and certainly no business can emerge as a brand without the proper digital marketing practices. Are you just starting a new business? Do you know what are the most …
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Target group: How to find the real target audience for your online business At the beginning of a new online business, one of the most basic steps in defining your company goals and marketing strategies is to clarify your target group. The risk of such a start is great, both in terms of money and …
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What is personalized marketing? The importance of personalization in digital marketing Online businesses aim to constantly reach more and more audiences by creating a stable and ever-growing customer base. The secret to do this is personalization, i.e. the personalized version of each branding and marketing method so that their campaigns are constantly in direct contact …
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